Prevention Magazine Finds Consumers Believe Pharmaceutical Advertising in Magazines and TV is Fair and Balanced-But ...
NEW YORK----According to Prevention Magazines 13th annual national survey Consumer Reaction to DTC Advertising of Prescription Drugs, consumers are paying attention to the FDA regulated fair balance mandate between risk and benefit information on all DTC ads; the majority believe pharmaceutical advertising in magazines and television is presented both fair and balanced. Conducted by ...
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